We scheduled and supervised a thorough cleaning of the home and landscape cleanup. Coordinated with the owner to address deferred maintenance. Reworked the staging using the pieces that the owner had previously added and turned our focus to presenting indoor/outdoor living. We brought in additional furnishings and accessories to lighten the appearance of dark spaces and to give life to rooms previously empty, including the casita, which had often been overlooked with the previous listing. We also styled all the exterior spaces to express the versatility this Whisper Rock home offered.
Conducted an extensive marketing campaign promoting this Whisper Rock home using social media, direct mail, video and 3D immersive virtual reality photography to get this home sold. We conducted an extensive campaign focused on the Western Canadian provinces where we knew there would be interest. We arranged for the property to be included on a large regional open house tour for brokers, and won the “Best of Show” award, which provided additional marketing opportunities.
In 38 days, we received multiple offers, the house went under contract and sold to a Canadian family for 97% of the listing price at $1,958,000.