The Luxury Marketing Award for Excellence is awarded each year to the real estate firm with the most innovative marketing approach. We have been members of The Luxury Home Marketing Institute since we began in real estate and earlier this year achieved the highest levels of achievement in the group by earning the designation of Certified Luxury Home Marketing Specialist. We were also awarded the top level of recognition by being named to the group’s Million Dollar Guild.
Members who have been inducted into the Million Dollar Guild gather to learn, share and celebrate achievements in the luxury real estate industry. Attendees are invited to share their marketing work, and submit that work for the Luxury Marketing Award For Excellence, recognition from their peers. In early November we received notice that we were one of four finalists selected for our innovative marketing work, and were invited to present and explain our marketing innovation.
On November 9th, we had the honor of presenting to the leading luxury real estate agents from around the world at the Institute’s Leaders in Luxury conference at the Terranea Resort in Rancho Palos Verde. After the four finalists presented, the audience was asked to select one of the finalists to receive the Luxury Marketing Award. Voting was based on marketing excellence, innovation, and execution of a luxury marketing strategy.
At an awards gala later that evening, the winner of The Marketing Award for Excellence was announced. We were honored to have been selected by our peers to receive this important award. Our goal is to continually seek new and innovative methods to showcase and actively market our clients’ properties and our commitment to excellence. Please read our latest North Scottsdale Luxury Property Report, one of the elements of our marketing that the Institute recognized as truly innovative.