Your Trusted North Scottsdale Luxury Realtors


The Lifestyle Collection is a real estate team, and part of Launch Real Estate. We know real estate and luxury properties having been active in real estate for decades and have purchased and sold multiple homes priced between $2 and $3 million dollars on our behalf. We know what it’s like to be buyers and sellers of these properties in different market conditions. Our personal experience with real estate is why we started The Lifestyle Collection.

We are also experienced business professionals. Before forming The Lifestyle Collection, we conceived and launched three successful enterprises, including, most recently, a digital marketing technology firm that we sold to a public company. Our goal in real estate is to take what we have learned in business and apply it to the purchase, sale, and marketing of luxury real estate in the area.

We combine the talents of real estate, design, and marketing to shift the paradigm in luxury real estate. We deliver world-class service and results, and would appreciate the opportunity to do so for you locally, or through our network and connections in many markets around the world.

What Makes The Lifestyle Collection Different?

The Lifestyle Collection – Styling

We have a design and staging team to help prepare your property for the market. Our staging includes providing furnishings for vacant homes, and professional design assistance that can help transform your home into a product that will sell at the highest price possible.

The Lifestyle Collection – Marketing

We use the latest technology to your advantage. Our years of experience in the internet marketing field allow us to build a strong digital and social platform to execute a marketing communications strategy to get your property in front of more buyers, and ultimately get it sold. We received The Institute For Luxury Home Marketing highest award for outstanding marketing and execution. The Marketing Award for Excellence is given to only one firm each year, and the winner is selected by a group of peers who see presentations from four finalists. You can read more about this award on our blog.

The world of real estate marketing has changed dramatically. In the past, few resources enabled agents to truly market a home directly to buyers that provided measurable results. Due to this fact, most real estate marketing traditionally promotes the agent more than the property. Even though a majority of agents still embrace these techniques, we believe that new marketing tools seriously change the dynamics of real estate marketing. Social media and searching real estate portals offer new and different ways to reach out to potential buyers directly and effectively.

About The Lifestyle Collection Relationship With Zillow

For several reasons, many real estate agents dislike Zillow, yet Zillow and its sister company, Trulia, are powerful resources to be leveraged for home sellers. One report indicates that these sites have nearly triple the search traffic of their nearest competitor, In a world where these web portals provide buyers the ability to search for homes on their own, part of our job is to make it easy for buyers to find the properties we list. Ninety percent of all buyers begin their search online at these sites, and rarely, if ever, visit an agent’s website. We took action to ensure that our clients get the highest visibility on Zillow. We are one of approximately only 1000 agents nationwide, and one of only a few in our market who have made a significant investment, and long-term commitment to participate in Zillow’s Premier Agent Direct Program. This program features our listings in a predominant location when people search for homes in our market. Zillow also features our professionally produced video on these searches. This program also cross-promotes our listing on Facebook, targeted at those individuals that have already searched Zillow in our market areas.

The Lifestyle Collection  Relationship With Supreme Auctions

We also offer an accelerated marketing program that is designed to sell qualified homes ($2,000,000 +) in under two months.  This program, in partnership with Supreme Auctions, utilizes a highly effective auction process that sells luxury homes around the world at the highest price the market can offer.  Let us know if you would like more information about this program which boasts a 94 percent success rate in getting luxury homes sold quickly.


We welcome the opportunity to learn more about you and your real estate needs.  Please contact us if you have any questions about this report, the real estate market, or are interested in our perspective on what your property is worth in today’s market.   You can complete our contact form and we will reach out to you.  If you prefer,  you can email us at or via phone at 602-603-0708.