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Get to know the Lifestyle Collection team

We bring together the talents of business,
marketing, and design to redefine luxury real estate.

As seasoned business professionals, we bring a unique perspective to luxury real estate.

With decades of experience in business and marketing and a personal history of luxury home ownership, we understand the nuances of luxury property transactions. Our experience as buyers and sellers in varying market conditions inspired us to start The Lifestyle Collection.

We have successfully launched multiple businesses, including a digital marketing technology firm that was acquired by a public company. Our team delivers world-class service and results, and we are proud to offer our expertise through our extensive network and connections in markets worldwide.

Partner with us and experience a new level of luxury real estate.

lifestyle collection team jordan ayan
Co-Founder & Realtor®

Jordan Ayan

Jordan Ayan is a licensed Realtor with The Lifestyle Collection at Launch Real Estate. He is an experienced business professional with decades of experience and wisdom.

Jordan Ayan is a licensed Realtor with The Lifestyle Collection at Launch Real Estate, powered by Compass. He is a seasoned business professional with decades of expertise and wisdom. His career has been defined by opportunities that blend emerging technology with creativity. After starting his first business, Create-It!, with his wife Jan, he became captivated by the excitement of business innovation and demonstrating the power of new technology to people.

Jordan became a highly respected and sought-after global speaker and consultant. This knowledge and passion led Jordan and Jan to build several other ventures, including SubscriberMail, one of the first permission-based email marketing companies, which was later sold to a Fortune 500 company. Jordan also led the team that launched lighting.com, one of the earliest online business communities.

In addition to his business success, Jordan has written four books, one of which has been translated into seven languages. Following the sale of SubscriberMail, Jordan and Jan moved to Arizona in 2010 and spent time mentoring fellow entrepreneurs through Take Two Partners, a consulting firm they created. Together, they coached others who were working with their spouses, business partners, or in family businesses.

Frustrated with their personal real estate experiences, Jordan and Jan realized they could offer a unique approach for buyers and sellers that blended their extensive business and marketing expertise with Jan’s design vision, aiming to reimagine the traditional real estate business. Along with their daughter Ashley, they formed The Lifestyle Collection to share their vision for real estate and lifestyle.

Throughout all of his endeavors, Jordan is driven by the desire to enjoy life with his family, build meaningful businesses, and cultivate strong relationships. He believes that entrepreneurs fuel our economy, and he is proud to be part of that community.

lifestyle collection team jan ayan
Co-Founder & Business Operations

Jan Ayan

Jan Ayan is a natural-born nurturer of businesses, clients and family. For over 30 years, she has developed several companies with her business partner and husband, Jordan.

For over 30 years, Jan has worked with and supported her business partner and husband, Jordan, while developing multiple successful companies. Together, they have grown businesses from startup to growth to exit, including being the founders of their current venture, The Lifestyle Collection, along with their daughter, Ashley.

Jan began her career in accounting before joining Jordan in their first company, Create-It!. Her attention to detail, financial expertise, and keen instincts balanced Jordan’s big-picture thinking and creativity. Jan’s involvement helped Jordan grow Create-It! into a profitable company, all while managing the demands of running their growing family and participating in volunteer activities.

In the late 1990s and early 2000s, Jan and Jordan’s business partnership continued to expand, leading the team that built lighting.com, one of the earliest online business communities. They also founded SubscriberMail, one of the first permission-based email marketing companies. Their client roster included top-tier clients such as Apple, Harley Davidson, Xerox, and sports teams including the Chicago Bulls, The Blackhawks, and Chicago Fire. After growing and selling SubscriberMail to a public company, they moved to Arizona in 2010 and started Take Two Partners to share their expansive business knowledge and mentor emerging entrepreneurs.

From their experiences, Jordan and Jan discovered they could apply their marketing and business acumen to one of their passions: real estate. They realized there was a void in the marketplace, so along with their daughter, Ashley, they developed The Lifestyle Collection to address this need and offer a process for reimagining real estate and its lifestyle.

Jan and Ashley’s talent for understanding clients and their properties provides the opportunity to help sellers prepare their homes for the market to appeal to a broad range of buyers. Additionally, their backgrounds in design and marketing have allowed them to produce award-winning collateral.

For buyers, Jan’s ability to interpret their objectives allows them to discover and fully realize their lifestyle goals in the community, neighborhood, and home that is right for them.

lifestyle collection team ashley ayan hashimoto
Co-Founder & Marketing & Communications

Ashley Ayan Hashimoto

Ashley brings her expertise of marketing, interior design, creativity, and organizational skills to build the branding and styling efforts of the Lifestyle Collection.

Ashley is the daughter and business partner of Jordan and Jan Ayan, who shares their passion for luxury real estate. Growing up in the excitement and challenges of building successful businesses, Ashley developed a keen eye for identifying new opportunities for growth.

After earning her degree in Marketing and Merchandising from The University of Missouri, Ashley joined SubscriberMail, her family’s permission-based email marketing company. Her sharp marketing skills and savvy business acumen were critical to her client work with top-tier clients, including Apple, Harley-Davidson, and Xerox.

Seeking a new challenge, Ashley relocated to Arizona in 2010 and teamed up with award-winning interior designer Jennifer Adams, founder and CEO of Jennifer Adams Home. Her creative talents and organizational skills were put to use in assisting the company’s operations, branding, marketing, and video content. She styled several national magazine features and aided in the creation of a weekly design series that was seen on Better Homes & Gardens TV.

While at Jennifer Adams Home, Ashley honed her property staging and styling abilities, becoming skilled in creating luxurious and inviting living spaces. Seeking another creative opportunity, Ashley proposed to Jordan and Jan they try renovating a home. After tackling a large-scale project on a property in Central Phoenix, the family-focused their sites on the luxury real estate market. She now provides marketing and client services as part of The Lifestyle Collection team.

In her personal life, Ashley resides in Cave Creek and enjoys spending time with her husband, Keaka, and their young son, Kai. She also enjoys local and international travel and tackling projects around their home.

lifestyle collection team jonathan poterson
Licensed Realtor®

Jonathan Poterson

Jonathan is a former Pro athlete turned realtor with a passion for service, bringing a winning mentality to The Lifestyle Collection team.

Meet Jon, one of our licensed realtors who brings a wealth of experience to The Lifestyle Collection team and the Launch powered by Compass brokerage. Originally a New Yorker, Jon moved to Arizona as a child but returned to  New York in 2004, when at 18, he snagged the spotlight as a first-round draft pick with the New York Yankees, kicking off a six-season pro career.

While Jon’s roots are in the Big Apple, his heart is deeply embedded in the game, where he learned the ropes of hard work, discipline, and striving for excellence. Now, as part of The Lifestyle Collection, he brings that winning mentality and a commitment to top-notch service, discretion, and a knack for exceeding expectations.

Post his Yankee days, Jon ventured into law enforcement, taking on the role of a Gang Detective. Here, he honed his analytical and decision-making skills, attention to detail, and the fine art of negotiation. Jon’s time in law enforcement fueled his passion for assisting and supporting others, making him a compassionate advocate for his real estate clients.

With a background as diverse as Jon’s, he’s the ideal fit for the exclusive clientele that The Lifestyle Collection caters to. His real estate savvy runs deep, coupled with a genuine understanding of the varied needs of his clients.

Beyond real estate, you’ll find Jon buried in a good book or soaking up the outdoors. Jon is also on a mission to perfect his martial arts skills, showcasing a well-rounded personality that adds an extra layer to his real estate game.

lifestyle collection team suzanne alba
Licensed Realtor®

Suzanne Alba

Suzanne is a vital Lifestyle Collection team member and Arizona native with a passion for sharing the vibrant Scottsdale community with clients.

Meet Suzanne Alba, your trusted real estate guide at Launch Real Estate powered by Compass and an invaluable The Lifestyle Collection team member.

A proud Eller College of Management graduate at the University of Arizona, Suzanne’s dual major in Accounting and Management Information Systems lays the foundation for her sharp logic and meticulous attention to detail. With her own bookkeeping business, Suzanne’s multitasking prowess ensures she easily navigates the intricate demands of real estate transactions. Drawing from her experience with a Big 4 accounting firm where she audited companies in complex and regulated industries, Suzanne brings forth excellent communication skills honed professionally across diverse client landscapes.

Beyond the numbers, Suzanne wears many hats, showcasing her leadership acumen as a coach and mentor to various age groups. Her ability to forge connections fosters confidence and swiftly establishes trust—a quality paramount in the real estate arena.

As an Arizona native, Suzanne intimately understands the local community and its vibrant lifestyle offerings. Her genuine passion for the area transforms her into an exceptional resource and advocate for our clients.

In her personal life, Suzanne is a proud wife and mother of three. Beyond real estate, she channels her creativity into writing, having authored and published two of her books and ghostwritten an impressive eight others.

With Suzanne, you’re not just getting a real estate agent; you’re gaining a dedicated partner who seamlessly blends professionalism with a personal touch.

Trusted Partners & Collaborators

The extended team at The Lifestyle Collection includes trusted partners, contractors, renovations teams, and vendors.

We believe the right tools change the effectiveness of real estate marketing.

Learn more about our approach

Ready to get started? We look forward to learning more about your real estate needs.

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